For decades, two brands have been synonymous with first-aid disinfectant solutions for consumers globally – Dettol and Savlon. Which one is better? I am not qualified to answer that, since medicine is out of my expertise area; I have been a user of Dettol and having satisfied with the product, I haven’t tried other products, including Savlon.
Many forums and blog posts talk about the difference and offer a detailed comparison.
I and my friend were talking about why Savlon has failed to gain the leading spot in some geographies, including India. Medical argument suggested that Savlon does not kill WBCs in that it is better than Dettol for fighting in case of open wounds. Marketing argument suggested that Savlon should have scored as it promises a pain-free first-aid.
Our conclusion was based on user experience. Consumers felt that if Dettol is painful, it must be working! And if Savlon isn’t, it must not work as great.
Simple, but profound psychology at work over here. Dettol scores a major edge by continuing to add ‘pain’ to the users, along with all other good stuff (medical reasons of course!)
Professionally or otherwise, I have seen plenty of ugly user interfaces. Few like Craig’s List are ugly, are still very much usable and hence works alright for the user. One interface I have to face daily really takes the cake of being one of the ugliest I have ever seen. Tata Photon Plus could not have made it worse. The application is what we use to connect to the Internet. For those who are aware will surely echo what this is about, and for the rest, it’ll be a sympathy ride going through the screen shots…
Can you find where to click for connecting to the Internet? Friends and family both had a treasure-hunt experience when given this for use – the very first time.
When you finally find and click on “Connect”, you are further delayed by a prompt, asking whether you want to connect? Photon Plus really makes sure we spend more time on their application. There’s more to come…during exit process. Check it out.
On exit…it pops up not one, but three message boxes with us to click; and there’s no way to skip these through settings (at least I haven’t found a way – might be one of their hidden features!)
And this they claim as their improved interface over the previous version. <Applause> from a forced user.
Inline Translation on Facebook Comments
by Vishal Mehta January 27, 2012 Just One Other ThingFacebook comments on Wall or a Page has a nice little feature – of language translation if some comment is not in your set language. This inline translation translates into a good user experience. Check it out!