Business

Dettol – Scores By Painful User Experience

by Vishal Mehta February 5, 2012 People

For decades, two brands have been synonymous with first-aid disinfectant solutions for consumers globally – Dettol and Savlon. Which one is better? I am not qualified to answer that, since medicine is out of my expertise area; I have been a user of Dettol and having satisfied with the product, I haven’t tried other products, [...]

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Persuasion Vs Manipulation

by Vishal Mehta December 24, 2011 Business

First published on Technorati. User behavior and hence user experience can be influenced by persuasion. PET design principles are very sophisticated and works wonders in driving home – the desired user experience. But it can be tricky – in that, adopting these principles carelessly might lead to the concept of manipulation. We certainly don’t want [...]

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Indigo Greets 6C

by Vishal Mehta December 13, 2011 Just One Other Thing

Just yesterday, a dear friend was narrating his recent in-flight experience with Indigo; it was really witty, at the same time being transparent such that most people would miss it! Not my friend – he has an eye for detail. I immediately decided his user experience as my next blog post. He boarded the plane [...]

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Go Long By Limiting Your Customers

by Vishal Mehta December 7, 2011 Applications

With all the complexities around us, we are happy when presented with simpler choices. I admit I like it better to eat at a specialty restaurant where the food items on the menu are countable by my 3 year old. I like shopping at places where there’s only one brand I am wanting to buy. [...]

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Follow The Passionate Stars

by Vishal Mehta December 6, 2011 Brand Identity

This one is for those who’re inspired by usability and user experience, and would like to stay in good company of people who breathe the subject as oxygen! Follow these stars on Twitter; but remember, there are no rules, only guidelines! And while you’re at it, you may choose to follow us too

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iBooks Page Indicator

by Vishal Mehta November 27, 2011 Applications

iBooks – the book reader app on iPad – displays a page indicator: “# of pages left in this chapter”. Very useful, especially when you’re reading something and about to doze off, the indicator could help you decide whether to continue now or later! This fits perfectly as a emotional design element of a user [...]

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Nokia Clicks In Hi-Res Sequence

by Vishal Mehta November 9, 2011 Applications

My brother recently purchased Nokia-C6. As in other phones, the camera quality is nice – which allows us to conveniently “forget” the digital camera at home, while going out places that are picture-friendly! In exploring further, he was pleasantly surprised by finding a “Sequence” mode option in Camera settings – this like most digital cameras [...]

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Emotional Impact Of Your Blog Post

by Vishal Mehta November 7, 2011 Business

Make your blog post user-friendly. How? What will capture more attention and engage your visitors? Is it the content or the layout or the language or the graphics? Once you identify and narrow down on your profiled visitors, you need to plan to a granular level – many aspects of your blog and blog posts [...]

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You Can’t Please Everyone!

by Vishal Mehta October 21, 2011 Applications

Thank God It’s Friday. You are a business owner. Your product/service has a global market. Your website is such that everyone can consume. TTFF (True, True, False, False)! Even products that are “atomic” in nature (have almost only one function) cannot have a universal acceptance. If your product is not a match-box, calculator, ATM, tissue [...]

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Steve Jobs – The Usability Man Speaks!

by Vishal Mehta October 10, 2011 People

You have inspired and delighted us all, and will always continue to do so. RIP Steve. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” “Being the richest man in the cemetery doesn’t matter to me … Going to bed at night [...]

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