persuasive design

Persuasion Vs Manipulation

by Vishal Mehta December 24, 2011 Business

First published on Technorati. User behavior and hence user experience can be influenced by persuasion. PET design principles are very sophisticated and works wonders in driving home – the desired user experience. But it can be tricky – in that, adopting these principles carelessly might lead to the concept of manipulation. We certainly don’t want [...]

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Persuasive Design in Action

by Vishal Mehta July 8, 2010 Usability
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